We begin by conducting in-depth research on user behaviors, market trends, and competitors. This can involve user interviews, surveys, and analytics data.
We create user personas and map out user journeys to better understand the needs, motivations, and pain points of the target audience.
We review the existing UX of the product or website, identifying pain points and opportunities for improvement based on best practices.
Based on our findings, we design wireframes or interactive prototypes to test new solutions or optimise existing workflows.
After gathering feedback from user testing, we refine the prototypes, ensuring the final product meets both user needs and business objectives.
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